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The first thing I tried to determine is what type of business would be classified as - so I looked through the NAICS codes:
Knowing the proper NAICS code helps inform me of finding industry and financial reports about this type of business - so next, I look for Industry Data in both IBIS World & Mergent:
From here you want to read each of the reports and dig deeper into your research- try to piece together your SPENT talking points. So, for example, from our Mergent First Research Report, I learned that seasonal demand can have a big impact on Masonry Contractors business - maybe I'd want to take a closer look at that. Now, I'll jump into Business Source Ultimate to see if I can find more information about that.